Our services.
Assessment.
The bottom line matters, but it can’t be the only driver in business decisions. In today’s complicated environment, brands must be mindful of their own values and where they intersect with their target markets. Decision making must account for more than short term gains. The long term bottom line will benefit and your options will multiply.
Calibration.
What is your business to you? What is your business to your employees? To your customer? Do these responses align? If not, your brand is suffering. We can bring cohesion to your story and apply that vision to challenge points from technology adoption to growth strategies to simplify decision making. Your brand will speak for itself.
Implementation.
With a holistic view of your company, decision making becomes less labored and the path to brand affirming growth becomes clear. We’ll work to codify the clarity by identifying and implementing support and measurement technologies, and outlining the process to permanently bring your story into what you do and why.
Assessment.
Any service option begins with a free 30 minute consult, whereby we will discuss your current business operations and marketing materials. We will focus on the outward presentation of your business versus the day to day reality for you and your customers. At the end of the call, we will outline next steps and pricing for further engagement.
Calibration.
The key to the calibration phase is measurement. We will provide a holistic report of your brand story as it currently sits, and use that as a jumping off point to discuss where there is room for improvement. The goal here is to align customer, employee, and leadership under a cohesive view of your brand, but with a deeper connection to purpose than the bottom line alone can provide. Brand story affirming business initiatives are surfaced and brought to the forefront, with recent examples including e-commerce go to market strategy, product information management, and product differentiation in a crowded marketplace.
Actionable, measurable next steps are provided, and we offer a suite of services to help with implementation from copywriting to technology adoption advisement.
Implement and Codify.
With key inputs revealed, we will work with you to sharpen your brand or business identity within the minds of key stakeholders and customers, and we’ll put measurement tools in place so that leadership can continue to employ a brand voice in decision making. We’ll establish Key Performance Indicators that can act as alarms for action. In so doing, we provide the tools to let your brand voice continuously speak for itself and evolve, clearing the path ahead for smarter growth and confident leadership.
The beauty of your story is that it’s going to continue to evolve, and along the way we’re confident there will be more than a few happy chances if you let them find you.